Why Girls? Why Media & Pop Culture?

Media and pop culture are so closely connected. This connection can  end up creating and maintaining norms, standards, stereotypes, and prejudices.

Interacting with media and pop culture means interacting with systems of power. When seen from this angle, media and pop culture can be extraordinarily powerful tools of both oppression and liberation.

Why Girls? Why Media & Pop Culture? is an easy-to-use tool that aims to raise awareness, offer new perspectives, and add girls' and young women's voices to the current discourses surrounding girls' and young women and media and pop culture.

Grounded in girls' realities, fifteen years of practice and innovative research, these tools are designed to support educators, girls' programmers, the media, parents, and anyone who would like to take back, critique and create new media with girls and young women in a positive and pro-active way.